Elina helps C-level leaders cut through the AI hype and find where it genuinely creates new business value. She has over 15 years of experience leading businesses and people toward becoming more technology-focused and data-driven, including seven years in strategic consulting. In a field crowded with possibilities, she believes the hardest part isn't seeing what AI could do, but choosing where to place the bets — and helping leadership teams get there with focus. As COO of Knowit's management consulting practice, she is leading the team through an AI transformation that keeps them a step ahead of the clients they advise.